Job under the spotlight – WDFG

Branded notebooks on a deadline

branded Castelli Tuscon


This month we are putting the spotlight on a recent job for branded notebooks that we carried out for WDFG (World Duty Free Group), for their Annual Supplier Conference held at a Heathrow hotel. The conference was for 200 delegates from leading brands including Chanel, Dior, Lancome, Estee Lauder, Diageo, LVMH and Luxxotica. So far, so good, except that this was one job with a very tight deadline, and just a little bit of pressure from the CEO that this had to happen.

The brief

We had previously carried out work for WDFG, branding our Leuchtturm1917 notebooks using the orange books to fit in with their corporate branding. When approached by Karen at WDFG for an urgent delivery of notebooks for an event we were left with a problem  – the event was only a week away and the Leuchtturm books can take a week just to import from Germany. I suggested to Karen that she might consider an alternative notebook  – the Castelli Tuscon – which we could just about get delivered in the week available.

A further problem on this was that Jo had previously handled the WDFG job. She was on holiday and I was fielding her emails. Tim had only joined us 2 weeks before and was still on a steep learning curve, all of which just added a bit of spice to the proceedings.

The brief Karen had was to make sure the delegates were given a branded item that was both of suitable quality but also something useful for them. As she has told me, the week deadline seemed impossible, but ‘impossible really wasn’t an option’ on this one.

What happened next

Having produced the Leuchtturm notebooks before, we took the simple and obvious decision to scale down the same artwork onto the Castelli book – there is a slight size difference and we wanted it to appear proportionally right. The orange Tuscon notebook was a good match colour-wise and we had confidence in the product – after all, Karen didn’t even get to see a sample beforehand, so there was a risk involved in this!

Production went as expected and delivery was made in time for the conference.

branded Castelli Tuscon

The outcome

Everything went perfectly, and best of all the branded notebooks were a success – everyone used them and took them away. There’s nothing worse than having them left behind once the conference is over, but no such worries here. The WDFG staff working there were also given one and more have already been ordered.

The notebooks themselves really stood out – the orange Tuscon book is a bold colour and these books brand very nicely when blind embossed. The heat of the embossing changes the colour of the cover slightly giving an extra element of depth to the embossing, and Tuscon has a very pleasing soft-touch feel to the cover.

From our point of view we hope that we helped solve a problem for Karen, and subsequent discussions have now moved on to looking at other branded products going forward. Despite the deadline we both loved working with Karen who seemed unfazed by the pressure.

In Karen’s own words: We wanted to give our delegates something that was of excellent quality – but that was also genuinely useful…an item that we could brand quite boldly, but that people would still be happy to usethis style and format of notebook really is extremely popular and lends itself to a variety of events – conferences, store launches with airport partners, media events

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