Earlier in the year I was asked by Chloe Thomas at Ecommerce Master Plan to be a guest on her regular podcast series. There’s a first time for everything and it was certainly a good exercise to consider all of Chloe’s questions beforehand. For anyone who has come across this podcast she uses a very neat idea of asking each of her guests the same questions to round off the discussion, including a book recommendation, a top tip for any new start-up and which e-commerce business would you like to be running (apart from your own, of course). Feel free to have a listen – apologies for the sound quality. Although it sounds like I went to an aquarium to record it, I was actually sat happily in a quiet room in our offices here.